Author: Alejandro Farace

So you are done setting up your Salesforce Marketing Cloud account, and your commercial sending IP address and domain are good to go. You know you want to start sending out emails to your customers as soon as possible, but then it hits you: [qodef_separator class_name="" type="normal" position="center" color="" border_style="" width="" thickness="" top_margin="" bottom_margin=""] “Am I OK to just start with the sends? Or are there any...

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Journey Builder is a powerful resource within Salesforce Marketing Cloud. It allows the user to set up the communication process from beginning to end with total control of its actions, the time the actions need to be triggered, and the possibility to have communication flows based off behavioral data. Read below for a summary on what Journey Builder can offer to users and some of its...

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