SFMC Pros

Journey Builder is a powerful resource within Salesforce Marketing Cloud. It allows the user to set up the communication process from beginning to end with total control of its actions, the time the actions need to be triggered, and the possibility to have communication flows based off behavioral data. Read below for a summary on what Journey Builder can offer to users and some of its...

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When creating and managing a websites and mobile apps, the ultimate goal is to have all your systems as integrated as possible. From your CRM to your Ecommerce system, and also your Marketing Automation platform. When it comes to integrating your solution with Salesforce Marketing Cloud, there are several options that can fit your need. The following 3 are the most common integration options....

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When it comes to develop small microsites or web forms using cloud or landing pages, we like to take the approach of building a set of backend pages that would accept a set of parameters and return JSON, and another set of landing pages that will consume the backend using AJAX.

This methodology allows our team to run the front end and the back end development...

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If you haven't visited Trailhead yet then you should.   Trailhead provides marketers, developers and administrators a guided, learning path through the key features of Salesforce, using a set of interactive, online tutorials.   Our SFMC Pros here at Devs United love Trailhead because they can learn about pretty much anything Salesforce related for free.   The learning paths are organized in Trails which take you through different interactive units.   A few...

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The new Create Random Data Extension Feature Creating random audiences based on a master Data Extension can be done thanks to a new feature in ET that allows you to create a random Data Extension. However there are times where you will be forced to use a Query Activity to distribute your audience into different and equally random groups (for example, combining your audience with a Data...

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