technology Tag

Journey Builder is a powerful resource within Salesforce Marketing Cloud. It allows the user to set up the communication process from beginning to end with total control of its actions, the time the actions need to be triggered, and the possibility to have communication flows based off behavioral data. Read below for a summary on what Journey Builder can offer to users and some of its...

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It’s very common for digital agencies in the United States to work with technology services located abroad, especially in Latin America. The benefits to this type of structure are numerous, but if it’s the first time that your company will contract an outsource vendor there are also risks involved that could make this experience unpleasant. Here are the key elements to a successful outsourcing experience, from...

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