Advice

Whether you work for a consultancy, like I do (#DevsUnitedRocks), or you work for the marketing team of Northern Trail Outfitters (Salesforce nerds will get this) you may face the challenge of estimating a new project or initiative. Based on these factors I put together a list of tips and tricks to provide estimates that will make you and your team feel more confident on...

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In my experience as a Quality Assurance Specialist, many times the testing can become somewhat "mechanical", losing focus of the user experience to focus only on the functionalities of the product. Working in QA always offers us new learning opportunities, which provide us with new tools and skills that will help us complement ourselves with the other roles involved in the project. But more importantly,...

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Maintaining one’s privacy in today’s world is more challenging than ever. In an effort to protect the personal information of its citizens, California has enacted a new privacy law called the California Consumer Privacy Act (CCPA).  In this article, we’ll explore what these new measures are and what we as businesses and marketers must do to comply....

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Social Media has become a vital modern marketing tool for every company. Social media is a core component of any successful online marketing strategy today - it doesn’t matter if you are a small, medium or large company, you need to create a social media presence to grow your business. There is a way to achieve this marketing strategy with some extra help. With Social Studio...

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So you are done setting up your Salesforce Marketing Cloud account, and your commercial sending IP address and domain are good to go. You know you want to start sending out emails to your customers as soon as possible, but then it hits you: [qodef_separator class_name="" type="normal" position="center" color="" border_style="" width="" thickness="" top_margin="" bottom_margin=""] “Am I OK to just start with the sends? Or are there any...

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We finally made it to November, which means we are just a few weeks away from Dreamforce in San Francisco! This also means we need to talk… [qodef_separator class_name="" type="normal" position="center" color="" border_style="" width="" thickness="" top_margin="" bottom_margin=""] If you haven’t already, it is time to fill up your agenda with insightful sessions over Dreamforce’s glorious four-day span.  [qodef_separator class_name="" type="normal" position="center" color="" border_style="" width="" thickness="" top_margin="" bottom_margin=""] YOU (maybe):...

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It’s that time of the year again! Dreamforce 2019 is only a few weeks away, and with 3500+ sessions we wanted to showcase our top picks for this year's event. These sessions are recommended to help new admins, as well as contain helpful tips and tricks to make your CRM experience a positive one. [qodef_separator class_name="" type="normal" position="center" color="" border_style="" width="" thickness="" top_margin="" bottom_margin=""] #1  How Salesforce...

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