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Journey Builder is a powerful resource within Salesforce Marketing Cloud. It allows the user to set up the communication process from beginning to end with total control of its actions, the time the actions need to be triggered, and the possibility to have communication flows based off behavioral data. Read below for a summary on what Journey Builder can offer to users and some of its...

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It’s very common for digital agencies in the United States to work with technology services located abroad, especially in Latin America. The benefits to this type of structure are numerous, but if it’s the first time that your company will contract an outsource vendor there are also risks involved that could make this experience unpleasant. Here are the key elements to a successful outsourcing experience, from...

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When creating and managing a websites and mobile apps, the ultimate goal is to have all your systems as integrated as possible. From your CRM to your Ecommerce system, and also your Marketing Automation platform. When it comes to integrating your solution with Salesforce Marketing Cloud, there are several options that can fit your need. The following 3 are the most common integration options....

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Website standards claim that every web page in a web site should be modularized into components that render on the client side clearly separating the business logic from the presentation layer. Personally I love working with the Razor Engine on an MVC .NET project, but this is something where it just falls off short. Razor facilitates rendering pages but it’s not really dynamic. Of course it...

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In an effort to improve the quality of our services and standardize organizational processes and procedures, our team in Buenos Aires has worked for the past year with the Argentine private consulting firm Riobo & Asociados to comply with the requirements that the International Organization for Standardization (ISO) has put together and maintained since 1987.   After months of hard work, international certification entity TÜV Rheinland has audited all...

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When it comes to develop small microsites or web forms using cloud or landing pages, we like to take the approach of building a set of backend pages that would accept a set of parameters and return JSON, and another set of landing pages that will consume the backend using AJAX.

This methodology allows our team to run the front end and the back end development...

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If you haven't visited Trailhead yet then you should.   Trailhead provides marketers, developers and administrators a guided, learning path through the key features of Salesforce, using a set of interactive, online tutorials.   Our SFMC Pros here at Devs United love Trailhead because they can learn about pretty much anything Salesforce related for free.   The learning paths are organized in Trails which take you through different interactive units.   A few...

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