Writing a REST Service Using Cloud Pages
When I started working with Marketing Cloud I came across a language that was totally unknown to me– AMPscript. After researching a little bit, I came across the official Salesforce Marketing Cloud documentation http://help.marketingcloud.com/en/documentation/ with a lot of good information about it.
AMPscript is a scripting language for Salesforce Marketing Cloud (formerly known as ExactTarget) that can be embedded in HTML emails, text emails, landing pages and SMS messages to control the content that is displayed to each consumer.
After working with AMPScript for a while I realized that when you start creating single page applications or complex landing pages, the code can get quite messy and disorganized. But I’ve found a way to keep the code separated from the front end that I think you’ll find interesting.
Building a REST API using AMPScript
A REST API allows you to create applications that can insert, retrieve, update, or delete records using any development environment that supports web services.
There are several methods to implement security in our API, some of them are:
Cloud Pages is a Salesforce Marketing Cloud application that enables you to manage customer-driven marketing content across multiple channels. Using the cloud page editor you can:
- Create a content collection
- Optimize content for different mobile, social and web experiences.
- Publish content immediately
- Schedule future content publications.
- Monitor published content to measure performance on each channel.
CloudPages supports publishing to these channels:
- Facebook Tabs
- Landing Pages
- MobilePush Pages
For more information about CloudPages you can visit https://help.marketingcloud.com/en/documentation/cloudpages/
What we are going to do here is to build a set of Cloud pages that will return JSON just as a REST API would.
To start writing the REST API, the first thing we have to do a Collection, so we’ll go to Cloud Pages in WebStudio and we click in the Create Collection button to create our new collection:
With our new collection created we can click on it to Add Content and select Code resource.
I give it a name and as our API is going to return JSON I choose the content type Json.
To test this API create a data extension with the following fields
All the methods of our API will receive a parameter that indicates to which method we are calling at the moment of consuming our API. We’ll try with “Get” and “Put”.
Our first method will be the GET method. This method will receive a parameter in my case I will use the EntryCode.
The GET Method
Our GET method retrieves information from our Data Extension and will look like this: https://gist.github.com/devsutd/d0cc057107269d1a282f1e27e36c284d
Important Note: Make sure you publish your changes in Cloud Pages to be able to test your method!
The PUT Method
Our Put method will allow us to update information in our Data Extension and will look like this: https://gist.github.com/devsutd/492ba2d43687ae721aa4b22190292060
Securing our REST API
Now, as we are sure that our API works well, we will implement security. There are multiple ways to achieve this, what we will do is to make use of a Data Extension that will hold Access Tokens for users with the following fields:
And then add a new GetAccess Token Method that will look like this: https://gist.github.com/devsutd/1d69479fda86d769cf3c5e3e6d0d4e84
And then we will be able to secure our GET Method easily: https://gist.github.com/devsutd/b7a832acac03f8cbde8bf8d105c00e39
Testing our API
To test our methods, you could either create a landing page that uses JQuery to consume your service or use PostMan which is a great tool to test APIs. Creating a Landing Page is similar to creating a Code Resource, except that now we choose the Landing Page option.
Over time the technological needs of enterprises are increasing and in my opinion,
I find in Salesforce a wide range of possibilities to supply them. While this example is very basic, you can do great things with AMPScript.
Salesforce offers many tools to meet the needs of companies, but without a doubt
the key is to learn how to take advantage of them.