Marketing Cloud Extend:
WhatsApp Journey Builder Integration

Connect with your WhatsApp for business customers directly from Journey Builder thanks to this customized integration.


Typical timeline: 3-4 weeks.




  • Send personalized messages utilizing the power of the Twilio API for WhatsApp and Journey Builder
  • Reply to specific keyword triggers utilizing Salesforce Marketing Cloud and WhatsApp
  • Store responses directly in Marketing Cloud to activate conversational messaging
  • Store campaign level information to build customized reporting

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