At Devs United, we’re redefining what’s possible in Salesforce Marketing Cloud Engagement with Agentforce-powered AI agents that streamline, simplify, and supercharge your marketing operations. These intelligent assistants can build complex audience segments, generate hyper-personalized content, and even clean and structure your data — all through natural-language prompts. With just a few words, marketers can now execute tasks that once required advanced SQL, deep HTML knowledge, or hours of manual work.

 

This isn’t just automation — it’s the intelligent democratization of marketing operations. Tasks once siloed to technical teams are now accessible to every marketer, accelerating campaign launches and enabling true 1:1 personalization at scale.

 

The rise of generative AI in marketing automation is changing the game. According to recent industry reports, over 60% of marketing leaders plan to invest in AI-driven content and segmentation tools this year. Why? Because AI enables speed, scale, and smarter decision-making — empowering teams to react in real-time, test faster, and continuously optimize based on data and performance.

 

By embedding Agentforce into Marketing Cloud Engagement, we’re bringing these trends to life.

 

 

What Does Our Agent for Marketing Do?

 

Check out the GIFs below to see it in action — and imagine how an AI agent could transform the way your team works, boost productivity, and accelerate your campaign launches like never before.

 

1. Audience Creation

 

Easily build targeted audiences by simply describing them. For example: “Show me women in Florida who opened an email in the last 30 days and haven’t purchased this year.”

 

Our AI-powered agent instantly segments your contacts stored in Marketing Cloud Engagement, using behavioral, preference, and demographic data — all from a natural-language prompt. No SQL needed. It also generates a ready-to-use Data Extension and a URL for review, making it easy to launch personalzed campaigns or trigger customer journeys. The impact? smarter targeting, faster execution, and higher-converting campaigns.

 

2. Email Personalization and Content Creation

 

Accelerate your campaign creation. Our AI Agent builds personalized emails with AI-generated subject lines, preheaders, dynamic images, Gmail Annotations metadata, and copytext tailored to each customer profile.

 

Cut hours from content creation and free your team from routine tasks, giving them more time to craft powerful, strategic campaigns.

 

 

 

 

 

3. Contact Management & Data Depletion

 

Take control of your licensed contact usage. Our Agent helps you track and optimize contact volume and performance — all with a simple prompt.

 

Get real-time insights into contact statuses within Marketing Cloud Engagement (MCE), including engaged, unengaged, duplicated, and held.

 

Monitor usage against your licensed limits to avoid overage charges. Set up automated deletion processes for inactive or held contacts — the agent will generate a viewable automation and Data Extension in Automation Studio based on your chosen schedule. You can pause or stop it anytime, so you’re always in control of any automation you set up in your MCE using our AI agent.

 

 

 

 

 

The result?

 

Less time spent on execution, more time for strategy. Faster speed to market. Fewer silos. And most importantly, the ability to scale hyper-personalized customer experiences — without relying on developers or data engineers.

 

Our Agent for Marketing empowers any user, regardless of technical skill, to manage and automate routine tasks quickly and accurately — all through simple prompts.

 

Want to see it in action? Request a demo and a free consultation today.

 

P.S. Our Agent for Marketing nearly made the finals of Salesforce’s Project CNX25— and now, it’s generally available and ready to work for you!