Let’s get one thing out of the way: Yes, the main keynote is going to be amazing. Yes, you should absolutely go. But recommending that would be like telling you to pack a phone charger for a trip – obvious. We’re here to spotlight the sessions beyond the main stage. The ones where innovation gets hands-on, roadmaps get revealed and Agentforce gets … well, even more Agentic. 

 

Here are five sessions you really shouldn’t miss at Connections 2025: 

 

 

 1. The Future of Marketing Cloud: A Roadmap Sneak Peek 

 

Why we recommend it:

Let’s be honest – everyone’s talking about the future of Marketing Cloud, especially with the arrival of the new “Marketing on Core” architecture. What does it mean for current users?  Is now the time to transition? We expect to answer the questions that have been quietly (or not so quietly) circulating since the roadmap shift was first announced. You’ll hear directly from Salesforce product experts about where Marketing Cloud is headed, what’s staying, what’s evolving. With live demos and sneak peeks, it’s the perfect mix of strategic foresight and practical guidance. Whether you’re deep into Marketing Cloud or not, I think we will hear what’s coming for it and am hoping to hear exciting news. 

 

 

 Add to your agenda 

2. Next Gen Marketing Cloud: Built for Agentic Marketers

 

Why we recommend it:

If you’re a marketer who doesn’t just want to follow trends but lead them, this keynote is made for you. Stephen Hammond will unveil how Marketing Cloud is evolving to meet the demands of today’s AI-first world – and what that means for your day-to-day campaigns, journeys and personalization strategies. The session will include product demos, visionary insights and real stories from customers already using next-gen tools powered by Agentforce. You’ll walk away with a clearer understanding of how Marketing Cloud is being reimagined to empower “agentic” marketers – those who use AI not just to automate, but to think, adapt and deliver value in real time. It’s not just about tech; it’s about a new kind of marketing mindset.

 

 

Reserve your seat

 

 

 

3. Real-Time Personalization: Success Stories and Product Roadmap

 

Why we recommend it:

Real-time personalization is no longer a “nice-to-have” – it’s table stakes. This session digs into how brands are already making it work, using Salesforce tools to tailor experiences in the moment, across channels. Expect real-world success stories that show how personalized engagement can directly impact metrics like return on investment (ROI), conversion rates and customer loyalty. But it’s not just a show-and-tell – you’ll also get a forward-looking view of the product roadmap, including new integrations with Agentforce that make personalization even smarter. Whether you’re running dynamic emails or multi-touch journeys, this session offers fresh ideas and tools to take your segmentation and automation to the next level. 

4. Agentforce Roadmap: What’s Coming Next

 

Why we recommend it:

Agentforce is the product of the moment at Salesforce – and this session is where you get the inside scoop. If your team is looking to build intelligent agents that can operate autonomously, this roadmap session is a must. You’ll hear directly from the team behind the platform about what’s coming next: from enhancements in orchestration and governance to better tools for deployment and monitoring. Whether you’re already prototyping an agent or just trying to figure out what Agentforce can do for your business, this session will help you connect the dots. It’s one thing to read a press release – it’s another to see the vision laid out by the people building it. 

 

 

5. Redefine Customer Engagement with WhatsApp

 

Why we recommend it:

Let’s face it — in Latin America (and beyond), WhatsApp is where conversations happen. For many of our clients, it’s the most important communication channel they have. From lead generation to customer support, WhatsApp has become central to driving real results. In this session, Salesforce and Meta will share how businesses are using WhatsApp to scale 1:1 conversations into full-blown engagement strategies. You’ll learn how to integrate it into your customer journeys, personalize messages at scale and unlock automation that doesn’t feel robotic. If you are exploring on new channels – or if you simply want to see what’s possible with the world’s most popular messaging app – this is a can’t-miss. 

 

 

Reserve your seat 

 

 

Ready to step into agentic marketing? Don’t miss your chance to get ahead and become an agent-first company. 

Register for CNX25 today!  

 

Heading to CNX25? Let’s Connect!

 

We’ll be there. Connect with us to share your thoughts, challenges and the fab tech that caught your attention! Need a hand to navigate the event ground? Let’s meet up! Book a meeting. 

  

P.S.: Got a marketing challenge keeping you up at night? There’s an agent for that! And we can build one for you! Let’s talk. 

  

  

 

Coming Up Next … 

  

Stay tuned for our upcoming updates, where we’ll share insightful info to make the most of your CNX experience: 

  

 

• Why Attend CNX25 – We’ve rounded up five compelling reasons why today’s marketers can’t afford to miss CNX25 in the Agentic Era – plus a sneak peek at what’s in store this year and what you can expect.  (Click here)

 

• Our Must-have CNX Field Guide – with insider tips on planning your perfect CNX experience, from what to pack and where to eat, to what to see in Chicago and which activities to engage in, plus a hand-curated list of must-see sessions by role, industry and topic.

  

• Our CNX Planner Agentbot – No time to build your session list? We’ve got you covered. Just ask our Agentbot (powered by Agentforce) to recommend the best sessions based on your goals and interests – plus, it’s a great way to see  Agentforce in action. Drop your prompt here (open up our chatbot).