The highly anticipated Salesforce Connections 2025 (#CNX25) is just around the corner – taking place June 11–12 in Chicago, Illinois, and expected to welcome over 13,000 attendees. It has become the global go-to event for marketers looking to elevate their strategies with the latest technology.

 

 

At this point, you might be asking yourself: Is it worth attending? Maybe you’ve attended before – or perhaps this will be your first time. Either way, as seasoned CNX veterans (we’ve attended more than 10 times!), we can confidently say that this year’s event is unlike any before.  In this post, we’ll give you a glimpse of what to expect from the event, and farther down, you will find our top reasons why CNX25 is a must-attend event for today’s marketers, to help answer that very question.

 

 

New to CNX? It’s more than just another marketing event.

 

CNX is a two-day MarTech conference hosted by Salesforce – bringing nonstop innovation to marketing and commerce professionals. It features hands-on learning, packed with hundreds of sessions, including keynotes, breakouts, live demos, workshops and boot camps – all grounded in real success stories, product innovations and actionable strategies to equip you and your team with the skills and insights to thrive.

 

If you’re aiming to boost productivity, deliver more connected customer experiences or even rethink your MarTech stack, CNX25 is the place to be! This year, Salesforce is putting Agentic Artificial Intelligence (AI) at the forefront of marketing – spotlighting Agentforce, its powerful autonomous AI agent builder launched at Dreamforce ’24. Now it’s back with expanded capabilities, designed to seamlessly blend marketing into connected experiences across Sales, Service and Commerce. You’ll also see it in action, as leading agent-first brands share real success stories showcasing the tangible impact on their business.

 

 

Salesforce Connections 2025  website

 

 

What is an AI Agent?

 

It’s the next evolution in business automation – set up easily with a prompt written in natural language or low code for more complex processes. These GenAI-powered agents can reason, make decisions and act autonomously – empowering businesses to work faster and smarter.

 

Salesforce has been leading the Agentic AI revolution, starting two years ago with Einstein Copilot, which has since evolved into Agentforce – a breakthrough AI agent builder powered by Data Cloud, a reasoning engine, and a secure trust layer to protect your data. Agentforce integrates seamlessly with all Salesforce Clouds and digital channels, as well as widely used external data lakes, making it easy to access and act on your data. It’s already making a real impact – reshaping how businesses operate and how work gets done.

5 Reasons Marketers Can’t Miss CNX 2025

 

Whether you’re new to CNX or a returning attendee, here’s why #CNX25 should be on your calendar:

 

1. Get a Front-Row Seat to the Future of Agentic Marketing

Join top marketers, leaders, product experts and visionaries as they showcase how Agentic AI is solving real marketing challenges. With over 270 sessions to choose from, discover how Agentforce and Data Cloud work together to power personalized, scalable customer experiences across all channels and Salesforce clouds. Looking for inspiration? Don’t miss Project CNX – a live agent-building competition where marketers and partners pitch their best custom AI agent use cases. Cast your vote, get inspired and snag some cool swag.

2. Skill Up With Hands-On Learning

Explore over 50 live demos or join 20+ boot camps and product-expert training sessions focused on Marketing, Commerce, Service and Data Cloud. Build AI agents in minutes, unlock use cases and new campaign strategies. Walk away with practical skills and knowledge to become part the first agentic marketers’ generation.

3. 1:1 Q&A with Agent Experts

Curious about what an AI agent can do for your marketing? Ask an expert! Book a 1:1 meeting or stop by to connect with Salesforce product engineers and Agentforce experts. Get personalized guidance on how Agentforce can help you tackle your biggest challenges in marketing or commerce, and discover proven agent use cases tailored to your industry and business goals. Use the event app to schedule your appointment (download the Salesforce event app: Google Play, Apple App Store).

 

4. Connect With Your Marketing Peers

CNX25 goes beyond technology – it’s also about knowledge sharing. Join the Community Hub to exchange insights, share success stories and engage in valuable conversations with fellow marketers, industry experts and partners. Dive into Circles of Success – small-group sessions designed for quick discussions on new products, strategies and innovations. These experiences offer a valuable chance to network, learn from peers facing similar challenges and discover what worked best for them.

5. Unwind and Enjoy the Experience

After a full day of learning, take time to recharge at evening mixers, after-parties or while exploring the city. Relax with your team, catch up with clients, or meet new faces in a casual setting. Discover Chicago’s vibrant dining scene, check out local pubs, or visit iconic attractions like Cloud Gate (aka “The Bean”) for a perfect Instagram pic. Baseball fan? Don’t miss the Cubs vs. Pirates game on June 12 at 7:05 p.m. Pick your seat here: Vividseats. There’s something for everyone—make the most of your time in town!

 

 

Final Thought

 

If you’re still wondering whether it’s worth attending, take it from us—as longtime attendees and Salesforce Partners, we confidently say: Absolutely!

 

CNX25 is more than just a marketing conference—it’s where marketers and AI agents come together to redefine how you win and retain customers. It’s designed to prepare your business for the next era of customer engagement, offering hands-on learning, actionable strategies, and valuable connections to help you thrive in the age of agentic marketing.

 

The Agentic AI revolution goes beyond the hype—it’s real, and it’s changing everything from business processes to how we connect with customers. No marketer wants to be left behind… so, are you in?

 

Need help convincing your boss? Salesforce even provides a sample email to help make your case.

 

Ready to step into agentic marketing? Don’t miss your chance to get ahead and  become an agent-first company. Register for CNX25 today! 

 

 

Heading to CNX25? Let’s Connect!

 

We’ll be there. Connect with us to share your thoughts, challenges, and the fab tech that caught your attention! Need a hand to navigate the event ground? Let’s meet up! Book a meeting: Book a meeting.

 

PS: Got a marketing challenge keeping you up at night? There’s an agent for that! And we can build one for you! Let’s talk.

 

 

Coming Up Next…

 

Stay tuned for our upcoming updates, where we’ll share insightful info to make the most of your CNX experience:

 

• Our Must-See Session Picks – A curated list of the top five sessions you can’t miss, covering Agentforce, Data Cloud, Marketing Cloud, Real-Time Personalization, and WhatsApp. (Read more)

 

• Our Must-Have CNX Field Guide – Insider tips for planning your perfect CNX experience: what to pack, where to eat, what to see in Chicago, and which activities to join. Plus, a hand-picked list of must-see sessions tailored by role, industry, and topic.

 

• Our CNX Planner Agentbot –No time to build your session list? We’ve got you covered. Just ask our Agentbot (powered by Agentforce) to recommend the best sessions based on your goals and interests. It’s also a great way to see Agentforce in action. Drop your prompt here (open our chatbot).