From Agentforce to Data 360: Six Salesforce Connections 2026 Sessions You Can’t Miss
The sessions shaping the future of Agentforce, Marketing and Data 360
There’s a different vibe around this year.
The conversations aren’t just about AI anymore. They’re about how AI actually transforms the way brands connect with customers in real time, at scale, and with data at the center of everything. And honestly? That’s what makes Connections 2026 (CNX26) feel so exciting.
After reviewing the agenda, these are the six sessions that stand out as true must-attends for marketers, architects, consultants, admins and anyone curious about where Salesforce is heading next.
Six must-attend sessions:
1. Connections 2026 Main Keynote
The roadmap session everyone should attend
Every great Connections experience starts here.
The main keynote is where Salesforce connects all the themes of the event:
- Agentforce
- Data 360
- Commerce
- Marketing Cloud
- Customer trust
- The future of AI-powered engagement
This session matters because it provides context. It helps attendees understand:
- Where Salesforce is investing
- Which technologies are becoming foundational
- How the ecosystem is evolving
And in a year when AI announcements happen almost daily, that clarity matters a lot.
The keynote is also where you’ll hear the broader vision behind terms like:
- Agentic enterprise
- Trusted AI
- Adaptive customer experiences
2. Agentforce Marketing Keynote
The session that will define the future of marketing on Salesforce
This is the big one. If there’s a single session that captures the spirit of Connections 2026, it’s the Agentforce Marketing Keynote.
Salesforce is moving beyond the idea of AI as a simple assistant and introducing something much bigger: autonomous, adaptive, agentic marketing. And this keynote is where that vision comes to life.
Expect:
- Major Agentforce announcements
- Live demonstrations
- Customer success stories
- Marketing Cloud innovation
- A deeper look into how AI agents are transforming customer engagement
But what makes this keynote so important is that it’s not just about new features – it’s also about understanding how marketing itself is evolving.
For years, marketers manually designed customer journeys step by step. Now, Salesforce is showing a future where AI agents can:
- Orchestrate campaigns dynamically
- Personalize experiences in real time
- React to customer intent
- Continuously optimize engagement
That’s not incremental change. That’s a completely new operating model.
This keynote will likely become one of the most talked-about moments of the entire conference.
3. Create Your First Custom Marketing Agent
The perfect “welcome to the Agentforce era” session
This session is incredibly important because it takes Agentforce from “cool keynote concept” to “something I can actually build.” And that’s where the magic happens.
Some of the biggest questions people still have around Agentforce are:
- How customizable is it?
- How practical is it?
- How hard is it to implement?
- What does building an AI agent actually look like?
This session answers those questions. You’ll likely see:
- How to configure a marketing agent
- How agents interact with customer data
- Workflow orchestration
- Prompt and instruction design
- Automation patterns
- Governance considerations
What makes this session especially valuable is that it democratizes the technology. It shows that Agentforce isn’t just for massive enterprises with huge AI teams. It’s becoming a platform capability that marketers and Salesforce teams can actively shape and extend.
This is one of those sessions where attendees will probably leave thinking, “OK … now I finally understand where this is going.” And those are usually the most valuable sessions at CNX26.
4. Build Agentic Campaigns With Data 360 and Marketing Cloud Advanced
Where AI, data and automation finally connect
This might be the most strategically important session for anyone serious about modern customer engagement.
Why?
Because this is where Salesforce connects Agentforce, Data 360, Marketing Cloud Advanced and real-time customer intelligence into one unified experience engine.
For years, marketing teams struggled with fragmented data and disconnected personalization strategies.
This session is important because it demonstrates how Salesforce is trying to solve that problem through:
- Unified profiles
- Real-time activation
- AI-driven segmentation
- Adaptive campaign orchestration
The phrase “agentic campaigns” is especially interesting because it suggests a future where campaigns don’t just run … they evolve.
Imagine campaigns that:
- Adapt automatically based on customer behavior
- Optimize channel strategy in real time
- Personalize messaging continuously
- Respond dynamically to engagement signals
That’s a major leap from traditional automation.
This session probably offers one of the clearest glimpses into the future of enterprise marketing architecture. If you work with Data Cloud, Marketing Cloud, CRM…
5. Anticipating the Drive: Scaling Personalization
The session that proves personalization is entering a whole new era
This title alone feels very CNX26. Because personalization is no longer just about targeting audiences – it’s about anticipating intent. And that’s exactly why this session matters.
Salesforce is increasingly positioning personalization as:
- Predictive
- Real–time
- AI-powered
- Context-aware
- Continuously adaptive
This session will likely explore how brands can scale personalization strategies without creating operational chaos. That’s a huge challenge for enterprise organizations today.
Everyone wants:
- Individualized experiences
- Real-time engagement
- Intelligent journeys
But very few companies can operate on a scale effectively. That’s why this session feels especially valuable.
Expect conversations around:
- Customer intent signals
- Adaptive journeys
- Real-time recommendations
- AI-powered decisioning
- Data 360 activation
- Scalable engagement strategies
This is the type of session that changes how teams think about customer experience entirely. Because the future of personalization isn’t “segment and send.” It’s “understand, predict, adapt and engage continuously.”
6. The Future of AMPscript
A must-attend session for every Marketing Cloud practitioner
This one is the icing on the cake!— our founder, Pato Sapir’s talk.
At first glance, this session might sound like a nostalgic nod to longtime Marketing Cloud developers. But don’t underestimate it. AMPscript has been one of the most powerful personalization tools in the Salesforce ecosystem for years, powering:
- Dynamic email content
- Customer-level personalization
- Journey logic
- Prompt and instruction design
- Highly customized engagement experiences
As Salesforce pushes toward more autonomous and AI-driven marketing experiences, understanding the future of foundational technologies like AMPscript becomes incredibly valuable.
This session will explore scripting capabilities in Marketing Cloud Growth/Advanced and the new AMPscript support for the next generation of Marketing Cloud on the Core platform!
Because while everyone is focused on shiny new AI announcements, experienced marketers know something important: the future still depends on the foundations.
If you work with:
- Marketing Cloud
- Personalization
- Marketing flows
- Email development
- Customer life cycle marketing
Then this is absolutely a session worth adding to your agenda!
Final Thoughts
Connections 2026 feels like more than a conference. It feels like a transition moment. The best sessions this year all point toward the same idea: AI is no longer an add-on to customer engagement. It’s becoming the engine behind it.
And what makes Salesforce especially interesting right now is how aggressively it’s connecting AI, automation, data, personalization and customer journeys into one unified ecosystem.
So if you’re heading to Chicago, don’t just look for flashy demos.
Look for the sessions that help you understand:
- How Agentforce works operationally
- How Data 360 powers trusted AI
- How customer engagement is evolving in real time
Because those are the sessions that will still matter long after Connections ends.
