Feeling overwhelmed by ongoing AI and agentic breakthroughs? You’re not alone.

 

Every day brings another AI announcement, making it tough to cut through the noise and focus on what actually drives real value for your business.

 

That’s where Dreamforce 2026 (#DF26) comes in.

 

From September 15–17, 2026, Salesforce customers, partners, executives, experts, and the whole Trailblazer community will gather in San Francisco to see what’s next and learn how to put new technology into practice—all in a one-stop AI innovation experience to move your business faster.

 

This year’s promise says it all:

 

“What if three days could transform every part of your business?

Now it can. Only at Dreamforce”

From operations and analytics to customer engagement across departments and industries, Dreamforce lets you experience the latest innovations—including Agentforce, Data 360, AI, CRM, and Slack—up close and connect them directly to your business challenges.

 

Having attended over 10 Dreamforce events, we know the value isn’t just in the keynotes. It’s in the real-world stories, hands-on experiences, and unexpected moments when everything clicks.

 

If you’re wondering whether Dreamforce 2026 is worth the trip, here are five reasons we think it is.

 

 

Salesforce Dreamforce 2026  website

5 Reasons to Attend Dreamforce 2026

 

Still on the fence about attending? As AI experts, we believe this is an event you simply can’t afford to miss.

 

The Agentic Era is here, and whether you’re new to Salesforce, a seasoned user, a returning attendee, or just looking to update your tech stack, having the right insights and tools is critical to surviving and thriving.

 

AI-powered agents are not just hype—they are real and already shaping how work gets done. If you’re not embracing the change, you risk falling behind.

 

Here are five compelling reasons why Dreamforce 26 should be on your agenda.

 

1. Experience What’s Next in the Agentic Future

 

AI is no longer just a conversation about the future—it’s already transforming how businesses work, connect, and grow. At Dreamforce, you’ll explore the latest Salesforce innovations across Agentforce, Data 360, Slack, CRM, and AI through product reveals, live demos, and real customer use cases. Get inspired, talk to experts, and discover how to transform your operations.

 

2. Learn from Experts, Get Inspired by Peers

 

There’s a big difference between hearing that AI can transform a business and seeing another company actually do it. Hear real customer stories about how organizations leverage Salesforce, Agentforce, data360, and AI to solve complex challenges and drive results. Learn what worked, what didn’t, and what you can apply back home. Sometimes, the best roadmap is watching someone else take the journey first.

 

Looking for inspiration💡:

Don’t miss our founder and Salesforce MVP Pato Sapir’s session, Dreampitch—see innovative entrepreneurs in a Shark Tank-style competition.

 

 

 

3. Build the Skills to Turn AI into Results

 

Talking about AI is easy; putting it to work is the hard part. With 1,600+ sessions alongside hands-on training and demos, Dreamforce provides actionable opportunities to build practical skills across AI, Agentforce, data, CRM, and beyond. Whether you are just starting your AI journey or already deploying agents, you can deepen your technical knowledge and get real answers from Salesforce experts. At Devs United, that’s precisely why we go: to understand not just what’s new, but how to make it work.

 

 

4. Connect with the Salesforce Community

 

Some of the best Dreamforce conversations don’t happen on the keynote stage. They happen over coffee, at a roundtable, walking out of a breakout session, exploring the Campground, or standing in line next to someone facing the exact same challenge you are. With 240+ community roundtables and a global Trailblazer network, you’ll connect with customers, partners, developers, architects, and business leaders worldwide. You might arrive with a question and leave with a solution—or a connection that lasts long after the event.

 

 

Salesforce Dreamforce 2026  website

 

 

5. Connect, Unwind, and Have Fun

 

Dreamforce is more than sessions and product announcements—it’s a complete experience. Get inspired by keynotes during the day, network between sessions, and keep the conversation going into the evening. Often, the best ideas strike unexpectedly while walking through the Campground, grabbing coffee, or unwinding after a full agenda.

 

And then, there’s Dreamfest (stay tuned—we’ll be updating this as soon as the band lineup is announced!). Put the laptop away, rock out with the Trailblazer community, and celebrate with an unforgettable night of live entertainment. Because great ideas—and great relationships—often start when you’re simply having a good time together.

 

 

Salesforce Dreamforce 2026 website