5 Sessions You Shouldn’t Miss at Dreamforce 2026
We’ve lost count of how much Dreamforce 2026 research we’ve done – and that’s exactly why we won’t waste your time on the obvious. Every year the catalog passes 1,600 sessions, and every year the same question echoes across the team and clients: which ones are actually worth blocking off? So, we read the catalog, hunting for the sessions that are interesting.
Marketing is our niche, so expect a bias in that direction – and no, we won’t apologize for it. Dreamforce 2026 runs September 15–17 at Moscone Center in San Francisco (free on Salesforce+ if you’re joining remotely), all under one banner: becoming an Agentic Enterprise. Here’s what we’d tell anyone in our community not to miss.
1. The Dreamforce Opening Keynote
Why we recommend it:
OK, this one is the obvious pick – but leaving it off a list like this would be a huge mistake. Marc Benioff and special guests open the show on day one, and this is where Salesforce makes its biggest announcements and sets the tone for the entire year. Everything else on your agenda will make more sense after you’ve watched it. If you only stream one thing live, make it this. Think of it as the map for the three days ahead – and this year, expect the “Agentic Enterprise” story to run through everything that follows. A super bold note here: For those expecting Marketing Cloud Next news, I think this might be the place where we hear some interesting announcements.
2. AIforce Keynote: Anywhere Humans and Agents Work
Why we recommend it:
If session No. 1 gives you the vision, this keynote shows you the plumbing. AIforce is about bringing Salesforce to any interface – the idea that humans and agents can work side by side in a single conversation, wherever the work actually happens. For developers and IT leaders, the good stuff is under the hood: how AIforce surfaces live Salesforce context and tools to power Claudeforce (a partnership between Salesforce and Anthropic) and your own custom agentic experiences, all with governance running across multiple surfaces. Tagged Intermediate and built on the Headless 360 platform, it’s aimed squarely at the people who’ll actually wire this up – which is exactly why it earns a spot on our list. If you want to see how the agentic enterprise gets from slide to production, start here.
3. Get Started With Marketing Cloud Next
Why we recommend it:
This is the one we’ve been circling in red ink. As a marketing-first team, we know exactly how much uncertainty has been swirling around the future of Engagement and the shift to Marketing Cloud Next – the rebuilt marketing stack that runs natively on the Salesforce core and Data 360. The questions we keep hearing from clients are the ones we want answered live: What does the migration path really look like? What’s changing for our journeys and personalization? And now that AMPscript support has landed, how much of our existing craft carries over? This is where the fog starts to lift and where we stop theorizing and start getting our hands dirty. Under the Agentforce Marketing umbrella, this is the future of how we’ll all build campaigns – and we plan to walk out with a concrete sense of our next steps.
4. Unified Channels: Headless, Data 360 and Beyond
Why we recommend it:
“Headless” gets thrown around a lot, and it’s easy to nod along without pinning down what it means for your business. This session shows how headless architecture, Data 360 and omnichannel actually snap together to power one connected customer experience, with a real story from Syngenta on the marketer-and-architect teamwork behind it. What we like is that it’s pitched at both sides of the house: the marketers who own branding and storytelling across markets, and the architects wiring up the command center underneath. Expect concrete angles on keeping brand compliance while localizing content, cutting deployment time for tools and chatbots, and scaling personalization through real, operational alignment – not just tech. It’s tagged Intermediate and it’s short, which makes it a high-signal 20 minutes if you’re designing a future-ready channel strategy.
5. Agentforce Marketing With Pato Sapir: Frameworks, Pitfalls and Insights
Why we recommend it:
We’ll admit a little bias on this one – Pato Sapir is one of our founders (and maybe also a friend of mine) – but we’d send you here even if he weren’t. If you spend any time in the Trailblazer Community, you already know Pato: MVP, relentless builder and one of the most practical voices in the ecosystem. In this roundtable, he’s joined by Jacob Hayes and other experts for an honest, hands-on conversation about turning Agentforce Marketing into use cases that actually produce measurable results – the right opportunities to target, the data and ownership behind them, and the pitfalls that quietly derail implementations after launch. The format is a roundtable, so bring a real use case and you’ll leave with a repeatable method (and a roadmap) instead of just slides. For a team trying to move from “interested in agents” to “actually shipping them,” this is gold – and yes, we’ll be in the front row.
See You There
That’s our short list – one part strategy, one part marketing bias, and a healthy dose of “we genuinely want to know the answer.” If you’re heading to Dreamforce 2026 too, let’s connect. Whether you’re wrestling with the Marketing Cloud Next transition, curious about what agentic marketing looks like in practice, or just want to compare agendas over coffee, we’d love to meet up. Book a meeting.
Got a marketing challenge that Agentforce might just solve? Let’s talk – and we’ll compare notes on the sessions that surprised us most.
See you in San Francisco.
Coming Up Next …
Stay tuned for our upcoming updates, where we’ll share insightful info to make the most of your Dreamforce experience:
- Why Attend #DF26 – We’ve rounded up five compelling reasons why today’s marketers can’t afford to miss #DF26 in the Agentic Era – plus a sneak peek at what’s in store this year and what you can expect. (Click here)
