Dreamforce To You!: 5 Marketing Cloud Sessions We Recommend

It’s that time of the year! Dreamforce is here again, but this year is very different- everything has changed, and now Dreamforce has come to us. Dreamforce To You made hundreds of virtual sessions from all around the world available at home.

Here I am going to talk about 5 Marketing Cloud sessions that I’m excited about:

1. Marketing Cloud Innovation and Releases

This session is a must! Every year at Dreamforce, Salesforce presents what is new with their products. This year Salesforce has been a game-changer for communities around the world, and Marketing Cloud has been utilized in helping a lot of industries during the pandemic.

Why we recommend it: 

If you want to keep up on what’s new with Marketing Cloud, this is the presentation for you. Explore what is new across different channels; Email, mobile, social, ads, web, analytics, and Powered by Einstein artificial intelligence. This is a must to attend; I really recommend that you start from here!

2. Ethics of Marketing Personalization

Do you know what your company does with the data that they have? How about the security they have in place to protect that data? Consumers expect that brands use their data with responsibility, while being transparent and thoughtful with their information.

 Why we recommend it: 

Every company that works with personal data must know the best practices for using it. Not only would this knowledge be extremely beneficial, the speakers are awesome! Paula Goldman is the Chief Ethical & Humane Use Officer in Salesforce, and Rob Katz is the Sr. Director Officer of Ethical & Humane Use in Salesforce. I think this session would be perfect for any marketer that works with personal data.

3. How Measurement Innovation Drives Marketing Agility 

We know about methodology, but what happens when a good implementation works? The Marketing Technology Specialist at Land O’Lakes will be talking about how they successfully transformed their marketing strategy.

Why we recommend it: 

To watch a video about methodology best practices is always good, but seeing a very successful use case is at another level! This will go over a marketing measurement strategy founded in unified data and a collaborative approach. It’s not something you see every day – I’m excited to watch this, aren’t you?

4. Optimizer for Salesforce – CRM Data Cleaning

Data Cleaning? Clean data is absolutely key – and here are some optimizers that could help you, not only in Marketing, but in the CRM too.

Why we recommend it: 

The title speaks for itself: We really need to keep our data clean, and this session will help you with that. This optimization will work for your leads, contacts, and account data in Salesforce, and if you have the Marketing Cloud Connector or use the CRM, you must see this session!

5. Create Holistic Email Programs to Enhance Engagement

This session is all about email! This will cover best practices for leveraging data, content, and if we add some AI to the formula, this would be at another level. Learn how to deliver engaging content to your subscribers while improving deliverability and ensuring brand consistency.

Why we recommend it: 

Email in this era is still the best channel to use for marketing, and lately it feels like every 5 minutes we need new information! Just a fun fact, on December 8, 2020, by 16:34 CST a total of 184,780,000,000 emails had been sent out! That’s a lot, don’t you think? This is why we as marketers always need to step up our game to compete with effective email programs.

I know that there are a lot of sessions available at Dreamforce To You – even though it was hard to choose, I hope this will help you when you’re building your agenda!

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Victor Jimenez
Victor Jimenez