Why Attend CNX’26 to Master Agentic Marketing
3-minute read
Salesforce Connections (CNX26) returns to Chicago on June 3-4, 2026, with two days of nonstop innovation! Packed with over 280 sessions and live demos across Marketing, Service and Commerce, is the go-to event to master autonomous AI agents, unlock Agentic Marketing and lead the industry’s biggest shift yet.
To see just how fast this AI shift is moving, look no further than your own experience. If you’re weighing whether Connections is worth it and have already asked a GenAI tool for a quick summary of why attend CNX26, you likely got an instant, conversational response – the exact real-time discovery experience consumers now expect from brands when they use AI agents as everyday tools to find products, compare options and make decisions.
But while AI search is a great low-scale example you’ve already seen, delivering true 1:1 contextual and adaptive personalization at scale across all your marketing channels is a whole different beast. It’s the ultimate enterprise challenge. CNX26 is your one-stop shop to solve it, packed with the latest agent-powered tools like Salesforce Agentforce and Data 360. It’s your chance to get immersive, hands-on learning and walk away with ready-to-apply strategies that no online search response can replicate.
Ready to lead in the Agentic era? Whether you’re a seasoned attendee, new to Connections or an IT leader exploring new tech options, here are five powerful reasons you can’t afford to miss this event – reasons that will have you packing your bags for Chicago. We’ll also break down the session types you can choose from and share tips from veteran attendees to help you make the most of your time at CNX. Let’s dive in!
Salesforce Connections 2026 website
5 Reasons Marketers MUST GO to CNX 2026
1. See What ‘s Next in the Agentic Marketing
Get a front-row seat to industry shifts, emerging trends and the latest agentic innovations transforming customer relationships and driving revenue. Hear from visionary leaders about what is next in the industry and discover how top brands are delivering measurable results with AI-powered marketing.
Looking for inspiration? Don’t miss the Agentic Marketing Showdown where builders compete live to create the most effective marketing agents.
Haven’t picked your must-see sessions yet? Check out the top recommmendations from our Director of Salesforce Delivery, Andrea Schechtmann.
2. Master AI Agents With Hands-On Learning
Go beyond theory with interactive workshops, hands-on training and product sessions packed with practical tips on building AI agents, creating agentic workflows and launching smarter campaigns. Walk away with proven strategies you can apply immediately to level up your marketing game. (Prefer just soaking in real use-case sessions? Check out the full breakdown of session styles below to explore more ways to learn and get inspired!)
3. 1:1 Meeting with Agent Experts
Connect directly with Salesforce product engineers and Agentforce specialists at the consultation hubs to ask your burning questions, bring your own business use cases and get personalized recommendations tailored to your business goals.
Use the event app to schedule your appointment (download the Salesforce event app: Google Play, Apple App Store).
4. Grow Your Network and Build Real Connections
CNX26 is more than just sessions – it’s a chance to talk and connect with peers and Salesforce partners (like us) navigating the same AI shift. Join networking experiences like the Community Hub and Campus Moments to exchange ideas, have meaningful conversations and build valuable professional relationships
5. Get the Full CNX Experience
Make the most of your trip by attending after-hours events, networking in casual settings, exploring Chicago and recharging after a full day of learning. From Cloud Gate (“The Bean”) to evening mixers, local restaurants and pubs, there’s something for everyone. And you definitely won’t want to miss the iconic concert at Wintrust Arena featuring Foster the People and headliners The Smashing Pumpkins to rock out with your fellow trailblazers!
Choose Your Learning Experience
With hundreds of sessions on the agenda, it’s easy to feel overwhelmed – but don’t worry, the event app makes it easy to find sessions that match your interests and learning style. Our team never misses the main keynote for the big announcements, and we always make time for hands-on workshops to test new features and build new skills. Here’s a quick look at what to expect:
- Main Keynotes & Featured Sessions:This is where the big, flashy product announcements drop. Go here for the high-level road maps (like Agentforce and Data 360 and inspiring big-brand customer stories.
- Breakouts: Solid, 40-minute deep dives into specific products. These are great if you want to see real use cases and have specific questions, as they usually end with a live audience Q&A.
- Theaters: Fast, punchy, 20-minute sessions. Think quick tips, technical hacks and real-world how-tos from community leaders who are in the trenches every day.
- Workshops & Hands-On Training: These are guided, 60- to 90-minute sessions. If you’re like us and want to actually build things, this is your chance to test-drive new AI innovations with experts standing by to help if you get stuck.
- Roundtables & Community Networking: If you learn best by talking things out, don’t skip these. They’re open, casual conversations where you can share your marketing challenges and trade practical insights with peers navigating the same AI shift.
Must-See Session: Add our founder Pato Sapir’s session, The Future of AMPscript, directly to your agenda here.
Pro Tip: Keynote, theater and workshop seating fills up fast. Don’t wait until you arrive at the venue – reserve your spot ahead of time by adding sessions to your Agenda Builder.
Navigate #CNX26 Like a Pro
CNX26 is packed with tons of activities, and it’s easy to get overwhelmed. Here are a few quick tips from our veteran team to help you make the most of your experience and ensure you don’t miss a thing:
- Plan ahead: Use the Agenda Builder and Salesforce Events app to organize your must-see sessions and access Ask Agentforce for real-time answers.
- Grab your badge early: Pick it up the day before (June 2) to skip long lines and have time for a bit of sightseeing.
- Block your calendar: Mute notifications and clear your schedule so you can stay fully immersed.
- Pack smart: Wear comfortable shoes (seriously, expect to walk a lot), bring your essential devices and a power bank, and leave room in your bag for swags!
Our CNX25 team.
Final Thoughts: Go Agentic.
If you’re wondering whether making the trip to Chicago on June 3-4 is worth the investment, take it from us: The answer is an absolute yes.
Static, rule-based marketing is over, and #CNX26 is your launchpad to discover adaptive, goal-driven agentic marketing. It’s where data, AI, autonomous agents and humans in the loop come together to redefine how brands work, connect and engage with customers.
You’ll leave Chicago with practical insights, proven strategies and a clear road map to “Lead the biggest shift in marketing. Ever. Get hands-on with agentic marketing and build what’s next.” (As CNX26 promises!)
Ready to tap into the future? Secure your spot and register for CNX26 today
Need help convincing your boss? Salesforce crafted a “manager-ready” template packed with stats and ROI metrics to help you get faster approval. Or, you have the option to Ask Agentforce to generate a personalized business case for your specific role!
Heading to CNX26? So are we!
Let’s connect and explore the future of agentic marketing together.
Book a meeting with us here.
Coming Up Next…
Stay tuned for our upcoming updates, where we’ll share insider insights to help you make the most of your CNX 26 experience:
- Our Must-See Session Picks – A curated list of top six sessions covering Agentforce, Data Cloud, Agentic Marketing, and real-time adaptive personalization. Read more
- Our Must-Have CNX Field Guide – Insider tips for planning your perfect CNX experience: what to pack, where to eat, what to see in Chicago, and which activities to join. Plus, a hand-picked list of must-see sessions tailored by role, industry, and topic.
