Sr. Manager of Programmatic Services

Location: Chile and Argentina

Job Department : Media

Reports to: Partner, Media Activation and Investments

The Role

The Sr. Manager of Programmatic Services is the agency’s digital media representative to the client (working with A.S.) and other agency departments.  They are responsible for all programmatic campaign strategies, buying, reporting, analysis and optimization. It is their responsibility to ensure the quality of the agency’s programmatic media work including meeting ROI goals and seeing that their group consistently looks for new opportunities and produces quality work.

The Sr. Manager of Programmatic Services is a data-driven marketer with experience in ad-technology (DMP/DSP/3PA/MTA), real-time bidding, programmatic media buying and optimization of campaign performance. The Sr. Manager of Programmatic will be responsible for partnering with trading desks and DMPs and will continue to grow current programmatic business and identify, target, and acquire new programmatic business opportunities. They will play a key role in the continued development of our data capabilities across all marketing campaigns and clients.

Responsibilities

  • Works with media and client account team to develop and present programmatic media strategies and plans for client approval
  • Owns the day-to-day programmatic media campaign logistics through entire planning cycle across several clients
  • Manages personnel, setting quality standards and enforces adherence to those standards – This includes weekly and daily meetings to ensure staff stay organized and have prioritized projects appropriately
  • Financially responsible for all areas of programmatic media including self-service media performance and managed service cost negotiation with vendors and ensuring estimating/media payments are made in a timely manner and on budget
  • Keeps abreast of current trends and the latest technological advances in digital, and identifies new opportunities
  • Leads at appropriate client meetings
  • Participates in business development opportunities
  • Derives meaningful insights from data, including optimization recommendations
  • Ability to position oneself to be respected by the client and agency as a Programmatic “expert”
  • Is responsible for the quality of work produced by their group to include not only their group, but ensuring quality from creative teams when the project is under their leadership from a creative standpoint
  • Stays in-tune with the client’s business and customer so that marketing and advertising problems and opportunities may be anticipated
  • Continue to develop the roadmap and oversee implementation for in-house Programmatic buying
  • Leverage 1st, 2nd, and 3rd party data and tools for audience targeting, and lead data POV as new trends and impacts emerge
  • Analyze data, assess advertising KPIs and identify media and platforms best suited to reach our target audiences for effective advertising planning
  • Develop a test-measure-learn approach and produce clear and detailed reporting, leading to data driven decisions that drive business results
  • Oversee selection and implementation of ad technologies that enable campaign tracking and optimization of media and audiences
  • Ensure consistency in the approach, governance and process across clients and technology-partners
  • Partner with internal and external teams across CRM, analytics, creative, and content to ensure seamless integration across marketing touchpoints
  • Manage partner relationships with key ad tech providers, media partners and industry thought leaders to stay on the cutting edge of the Programmatic media landscape

 

Qualifications:

  • Hands on experience with DSPs, including audience creation, campaign structuring, inventory identification, supply-chain optimization, and overall programmatic performance analysis and optimization (Trade Desk is a must, other DSPs are a plus)
  • Hands on experience with DMPs, including audience creation, implementation/set-up, audience insights extraction (Lotame is a must, Krux and other DMPs are a plus)
  • Minimum 6+ years Digital Marketing experience, Programmatic Marketing and Client-facing experience are especially valuable
  • Strong Initiative
  • Excellent writing and strong/persuasive presentation skills
  • Strong analytical skills/strategic skills
  • Leadership qualities within the agency
  • Experience monitoring programmatic trends daily, as well as hands on experience planning and buying within a programmatic platform
  • Ability to problem solve, trouble shoot, analyze data to extract insights from extremely large datasets, and apply rigor around employing a test & learn approach
  • Strong command of Ad Tech concepts and platforms (DSPs, Google Campaign Manager, DMPs, Salesforce)

 

Advancement:

The Sr. Manager of Programmatic Services position is a career position with opportunity to lead department/departments based on agency growth and performance.  Career goals should center on growing programmatic business across all accounts, making accounts more profitable, developing new marketing skills, solving new types of problems, learning new client’s businesses.  Promotion to Programmatic Media Supervisor is the next step and can occur based on agency growth and continued excellence in job performance.

About Devs United:

We are DEVS UNITED, a team of experienced professionals focused on customer service, providing innovative and creative solutions in and around Salesforce Marketing Cloud. With more than 20 years of experience designing, developing and deploying technical solutions, our company culture is rooted in the passion and strategy of sports. Why? Because we believe that teamwork, partnerships and a great company culture guarantee the success of any project.

How To Apply:

Want to learn more about this role? Send your resume to careers@devsutd.com

Devs United
Devs United