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26 Jan

Domain Verification: Why should you keep an eye on this

by Pato Sapir
in SFMC Pros
Comments

A new Email Studio functionality has been launched in January's Salesforce Marketing Cloud release called Domain Verification and it goes like this: Domain Verification is new functionality for accounts to verify sending domains or From addresses before sending in the Marketing Cloud. Domain Verification is enabled for new Marketing Cloud accounts. Existing customers can request to have the feature enabled now before it is required in a...

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13 Oct

When a Journey is the Way to Go

by Alejandro Farace
in Advice, Marketing, SFMC Pros, Technology
Comments

Journey Builder is a powerful resource within Salesforce Marketing Cloud. It allows the user to set up the communication process from beginning to end with total control of its actions, the time the actions need to be triggered, and the possibility to have communication flows based off behavioral data. Read below for a summary on what Journey Builder can offer to users and some of its...

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30 Aug

Key elements to a successful outsourcing experience

by Julia Timmerman
in Technology, Web Development
Comments

It’s very common for digital agencies in the United States to work with technology services located abroad, especially in Latin America. The benefits to this type of structure are numerous, but if it’s the first time that your company will contract an outsource vendor there are also risks involved that could make this experience unpleasant. Here are the key elements to a successful outsourcing experience, from...

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13 Jul

3 ways to integrate with Salesforce Marketing Cloud

by Fernando Cellini
in SFMC Pros, Technology, Uncategorized
Comments

When creating and managing a websites and mobile apps, the ultimate goal is to have all your systems as integrated as possible. From your CRM to your Ecommerce system, and also your Marketing Automation platform. When it comes to integrating your solution with Salesforce Marketing Cloud, there are several options that can fit your need. The following 3 are the most common integration options....

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22 Jun

Integrating Reactjs with .NET

by Rodrigo Vanoni
in Technology, Web Development
Comments

Website standards claim that every web page in a web site should be modularized into components that render on the client side clearly separating the business logic from the presentation layer. Personally I love working with the Razor Engine on an MVC .NET project, but this is something where it just falls off short. Razor facilitates rendering pages but it’s not really dynamic. Of course it...

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